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NUOVO 04.11.2024 Press Releases
OTTANTESIMO COLLECTION

MV AGUSTA OTTANTESIMO COLLECTION

CELEBRATING 80 YEARS OF THE LEGEND

THE ORIGINS OF THE MV AGUSTA LEGEND
The story of the first MV engine, the 98, is closely intertwined with the post-war events in Italy. The long and tragic world conflict left the country devastated: cities leveled, infrastructure compromised, and industrial production brought to a halt. In this scenario, which would have discouraged anyone, Domenico Agusta began the adventure of Meccanica Verghera, the embryo of the glorious MV Agusta. In August 1943, the 98 cc motorcycle engine was ready for mass production, designed and studied in every detail.

However, in September 1943, the German army occupied the Agusta factory, forcing a halt in production. Fortunately, all the models, drawings, and the prototype of the first 98 engine had been hidden a few weeks earlier in the homes and basements of the most trusted technicians and engineers to protect them from potential plundering by the army.

The 98 engine projects and models remained hidden for several months, until mid-1944, when production resumed. This allowed the first motorcycle, little more than a bicycle, to be born the following year, branded MV (Meccanica Verghera): the MV 98.
Everything started on January 19, 1945, with the founding of Meccanica Verghera Srl in Cascina Costa, just a few steps away from what is now Malpensa International Airport. The Agusta family, a key player in the aeronautics industry, unable to build airplanes immediately after the war, decided to channel their passion for speed and technology into building motorcycles.

The engine, along with various components of the early MV Agusta motorcycles, was engraved with the word "EMMEVI," to teach the correct pronunciation of the MV acronym. Meanwhile, all the motorcycles bore a logo made of the two letters MV (Meccanica Verghera), inside a gearwheel, symbolizing the company’s dedication to mechanics. This logo was paired with wings, seemingly spread by the force of wind generated by the motorcycle’s speed.
NUOVO 04.11.2024 Press Releases
F3 COMPETIZIONE_STUDIO_5

EICMA 2024 | MEDIA SLOT RESERVATION

DON’T MISS THE CHANCE TO EXPERIENCE OUR NEWEST MOTORCYCLES AND YOUR UNIQUE OPPORTUNITY TO CREATE EXCLUSIVE CONTENT!
NUOVO 22.10.2024 Press Releases
Tutto pronto per il 1° motoraduno MV Agusta Roma sabato 26 ottobre

Tutto pronto per il 1° motoraduno MV Agusta Roma sabato 26 ottobre

Appuntamento da segnare sul calendario quello di sabato 26 ottobre: a Roma presso la sede dello store Dainese di via della Penna 13/21 si tiene il primo raduno MV Agusta Roma.
NUOVO 15.10.2024 Press Releases
EICMA_80

MV AGUSTA ANNOUNCES ITS PARTICIPATION IN EICMA 2024

MV Agusta announces its participation in EICMA 2024, the world's most important motorcycle show, as part of the PIERER Mobility AG Group. The legendary brand from Schiranna will unveil its highly anticipated 2025 novelties, which will all be on display at Hall 18, Stand L70. 

NUOVO 26.09.2024 Press Releases
MILANO WATCH WEEK (11) 1800x1200

MV AGUSTA AT THE MILANO WATCH WEEK: A MOTORCYCLE BRAND THAT PERFECTLY COMPLEMENTS HIGH-END WATCHES

MV Agusta is gearing up for the first-ever edition of the Milano Watch Week. The Varese-based motorcycle brand will showcase some of its most exclusive pieces of Motorcycle Art, both during the exhibition at Terrazza Martini and at a series of invitation-only events.

NUOVO 26.09.2024 Press Releases
MILANO WATCH WEEK (11) 1800x1200

MV AGUSTA ALLA MILANO WATCH WEEK: L’ABBINAMENTO PERFETTO TRA MARCHI DI CLASSE

MV Agusta si prepara a fare il suo debutto alla prima edizione della Milano Watch Week. Il prestigioso marchio motociclistico varesino presenterà alcune delle sue creazioni più esclusive di Motorcycle Art sia all'interno della suggestiva cornice della Terrazza Martini che in una serie di eventi su invito.

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