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NUOVO 17.01.2025 Press Releases
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MV AGUSTA CELEBRATES ITS 80TH ANNIVERSARY

Since January 19th 1945, MV Agusta has been creating masterpieces on two wheels, infused with innovation, beauty, and proudly handmade in Italy.

MV Agusta celebrates its 80th anniversary, a remarkable milestone that tells a unique story of innovation, passion, and success in the world of motorcycling. Since 1945, MV Agusta has been synonymous with excellence in design, engineering, and motorcycle racing. Over eight decades, the Varese-based brand has set new standards for quality and performance, both on the racetrack, with its unmatched record of 75 world titles (38 riders and 37 manufacturers), and on the road, becoming an icon of Italian style and craftsmanship. Since its inception, MV Agusta has embodied the values of innovation, precision, and dedication, crafting models that have entered the mythology of motorcycling. Every motorcycle designed is the result of an enduring passion for performance, technical perfection, and aesthetic exploration — foundational principles of a philosophy that continues to inspire generations of riders and enthusiasts worldwide.

NUOVO 11.12.2024 Press Releases
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MV AGUSTA COMO APRE IL NUOVO STORE DELLA CASA DI SCHIRANNA

MV Agusta è orgogliosa di annunciare l’apertura di un nuovo Concessionario dedicato agli appassionati del marchio ad Anzano del Parco in provincia di Como. Il leggendario marchio di Varese sarà rappresentato dal Gruppo Cavauto, una realtà consolidata con 40 anni di esperienza nel mondo automotive che ha deciso di investire nel brand MV Agusta, simbolo di eccellenza e autentico Made in Italy nel settore motociclistico.
NUOVO 05.12.2024 Press Releases
MV CHRISTMAS

A CHRISTMAS IN MV AGUSTA STYLE

MV Agusta launches “MV Christmas,” an opportunity to give and receive the perfect Christmas gift for fans of the Italian legendary brand.

Ahead of the Christmas holidays, MV Agusta introduces MV Christmas a promotion featuring official MV Agusta merchandise, allowing fans to give or treat themselves to a gift branded MV Agusta.

NUOVO 27.11.2024 Press Releases
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L'INIZIATIVA “WE CARE” DI MV AGUSTA TORNA DAL 27 NOVEMBRE: CONTROLLI GRATUITI SU TUTTA LA GAMMA

A PARTIRE DAL 27 NOVEMBRE I CLIENTI MV AGUSTA POTRANNO PRENOTARE UN CONTROLLO GRATUITO ALLA PROPRIA MOTOCICLETTA PRESSO LA RETE DEI CONCESSIONARI E SERVICE POINT UFFICIALI E GODERE DI UN VANTAGGIO DEL 20% SULL’ACQUISTO DI RICAMBI ORIGINALI E DEL 25% SULL’ABBIGLIAMENTO ORIGINALE

NUOVO 04.11.2024 Press Releases
OTTANTESIMO COLLECTION

MV AGUSTA OTTANTESIMO COLLECTION

CELEBRATING 80 YEARS OF THE LEGEND

THE ORIGINS OF THE MV AGUSTA LEGEND
The story of the first MV engine, the 98, is closely intertwined with the post-war events in Italy. The long and tragic world conflict left the country devastated: cities leveled, infrastructure compromised, and industrial production brought to a halt. In this scenario, which would have discouraged anyone, Domenico Agusta began the adventure of Meccanica Verghera, the embryo of the glorious MV Agusta. In August 1943, the 98 cc motorcycle engine was ready for mass production, designed and studied in every detail.

However, in September 1943, the German army occupied the Agusta factory, forcing a halt in production. Fortunately, all the models, drawings, and the prototype of the first 98 engine had been hidden a few weeks earlier in the homes and basements of the most trusted technicians and engineers to protect them from potential plundering by the army.

The 98 engine projects and models remained hidden for several months, until mid-1944, when production resumed. This allowed the first motorcycle, little more than a bicycle, to be born the following year, branded MV (Meccanica Verghera): the MV 98.
Everything started on January 19, 1945, with the founding of Meccanica Verghera Srl in Cascina Costa, just a few steps away from what is now Malpensa International Airport. The Agusta family, a key player in the aeronautics industry, unable to build airplanes immediately after the war, decided to channel their passion for speed and technology into building motorcycles.

The engine, along with various components of the early MV Agusta motorcycles, was engraved with the word "EMMEVI," to teach the correct pronunciation of the MV acronym. Meanwhile, all the motorcycles bore a logo made of the two letters MV (Meccanica Verghera), inside a gearwheel, symbolizing the company’s dedication to mechanics. This logo was paired with wings, seemingly spread by the force of wind generated by the motorcycle’s speed.
NUOVO 04.11.2024 Press Releases
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