Press releases

NEW 04.11.2024 Press Releases
OTTANTESIMO COLLECTION

MV AGUSTA OTTANTESIMO COLLECTION

CELEBRATING 80 YEARS OF THE LEGEND

THE ORIGINS OF THE MV AGUSTA LEGEND
The story of the first MV engine, the 98, is closely intertwined with the post-war events in Italy. The long and tragic world conflict left the country devastated: cities leveled, infrastructure compromised, and industrial production brought to a halt. In this scenario, which would have discouraged anyone, Domenico Agusta began the adventure of Meccanica Verghera, the embryo of the glorious MV Agusta. In August 1943, the 98 cc motorcycle engine was ready for mass production, designed and studied in every detail.

However, in September 1943, the German army occupied the Agusta factory, forcing a halt in production. Fortunately, all the models, drawings, and the prototype of the first 98 engine had been hidden a few weeks earlier in the homes and basements of the most trusted technicians and engineers to protect them from potential plundering by the army.

The 98 engine projects and models remained hidden for several months, until mid-1944, when production resumed. This allowed the first motorcycle, little more than a bicycle, to be born the following year, branded MV (Meccanica Verghera): the MV 98.
Everything started on January 19, 1945, with the founding of Meccanica Verghera Srl in Cascina Costa, just a few steps away from what is now Malpensa International Airport. The Agusta family, a key player in the aeronautics industry, unable to build airplanes immediately after the war, decided to channel their passion for speed and technology into building motorcycles.

The engine, along with various components of the early MV Agusta motorcycles, was engraved with the word "EMMEVI," to teach the correct pronunciation of the MV acronym. Meanwhile, all the motorcycles bore a logo made of the two letters MV (Meccanica Verghera), inside a gearwheel, symbolizing the company’s dedication to mechanics. This logo was paired with wings, seemingly spread by the force of wind generated by the motorcycle’s speed.
NEW 04.11.2024 Press Releases
F3 COMPETIZIONE_STUDIO_5

EICMA 2024 | MEDIA SLOT RESERVATION

DON’T MISS THE CHANCE TO EXPERIENCE OUR NEWEST MOTORCYCLES AND YOUR UNIQUE OPPORTUNITY TO CREATE EXCLUSIVE CONTENT!
NEW 31.10.2024 Press Releases
F3 competizione 31 ottobre 1

MV AGUSTA F3 COMPETIZIONE

Leggera. Potente. Elegante.


La F3 Competizione nasce dal desiderio di MV Agusta di ridefinire lo standard del segmento Supersport. Partendo dalla base tecnica e stilistica della già straordinaria F3 RR, riferimento assoluto per efficacia dinamica su strada e in pista, MV Agusta presenta la più esclusiva ed adrenalinica delle moto di classe media. L’estrema cura dei dettagli abbinata a componentistica e materiali volti alla pura performance, trovano sulla F3 Competizione una impareggiabile sintesi che prende forma nella scultorea bellezza tipica di ogni MV Agusta, dando vita ad una moto realmente unica. La F3 Competizione, come ogni MV Agusta, verrà interamente prodotta a mano nello stabilimento di Varese, pezzo per pezzo in soli 300 esemplari tutti numerati, nel corso del 2025. Questo nuovo modello rappresenta un tributo al concetto di competizione che trova il suo fascino nella combinazione di leggerezza, potenza ed eleganza. La F3 Competizione si può definire come la più elitaria delle Supersport, un inno alla sportività, alla raffinatezza estetica e all’eccellenza tecnica.

NEW 31.10.2024 Press Releases
F3 competizione 31 ottobre 1

MV AGUSTA F3 COMPETIZIONE

Lightweight. Powerful. Elegant.


The F3 Competizione is born from MV Agusta’s desire to redefine the standard of the Supersport segment. Based on the technical and stylistic foundations of the already extraordinary F3 RR, an absolute reference in terms of dynamic performance on both road and track, MV Agusta presents the most exclusive and adrenaline-fueled of mid-sized motorcycles. Extreme attention to detail, combined with components and materials aimed at pure performance, come together in the F3 Competizione, delivering an unparalleled synthesis of form and function. Its sculptural beauty, typical of every MV Agusta, creates a truly unique motorcycle. Like every MV Agusta, the F3 Competizione will be entirely handcrafted in the Varese factory, piece by piece, with only 300 numbered units produced over the course of 2025. This new model pays tribute to the concept of competition, finding its charm in the combination of lightness, power, and elegance. The F3 Competizione can be described as the most elite Supersport, a celebration of sportiness, aesthetic refinement, and technical excellence.

NEW 15.10.2024 Press Releases
EICMA_80

MV AGUSTA ANNOUNCES ITS PARTICIPATION IN EICMA 2024

MV Agusta announces its participation in EICMA 2024, the world's most important motorcycle show, as part of the PIERER Mobility AG Group. The legendary brand from Schiranna will unveil its highly anticipated 2025 novelties, which will all be on display at Hall 18, Stand L70. 

NEW 26.09.2024 Press Releases
MILANO WATCH WEEK (11) 1800x1200

MV AGUSTA AT THE MILANO WATCH WEEK: A MOTORCYCLE BRAND THAT PERFECTLY COMPLEMENTS HIGH-END WATCHES

MV Agusta is gearing up for the first-ever edition of the Milano Watch Week. The Varese-based motorcycle brand will showcase some of its most exclusive pieces of Motorcycle Art, both during the exhibition at Terrazza Martini and at a series of invitation-only events.

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