27.06.2024 | 14 Images

MV AGUSTA IS THE EXCLUSIVE MOTORCYCLE PARTNER FOR FIRST EDITION OF THE MILANO WATCH WEEK

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MV Agusta, the epitome of Italian excellence in the motorcycle industry, is proud to announce its exclusive partnership with the first edition of the Milano Watch Week, set to take place from October 4-6, 2024. This prestigious event will celebrate the art of watchmaking, merging it with the finest Italian excellence — tailoring an event that celebrates “la dolce vita”
The Milano Watch Week will serve as a grand celebration of horological artistry, where connoisseurs and enthusiasts alike can immerse themselves in the intricate world of luxury watchmaking. This event is set to become a beacon for those who appreciate the synergy between meticulous craftsmanship and timeless elegance.

Such context sees MV Agusta as the perfect fit to be the exclusive motorcycle partner. The legendary Italian brand will showcase its unparalleled commitment to luxury and precision.

With each motorcycle being handcrafted, with the same dedication and attention to detail that defines the luxury watch industry, meticulously made in Italy, over time, MV Agusta motorcycles have become highly sought-after collectibles, much like the most exquisite timepieces.

The partnership highlights the numerous similarities between the world of luxury watchmaking and MV Agusta. Both industries share a profound respect for heritage, precision engineering, and the creation of products that embody timeless beauty. As an example, MV Agusta motorcycles are delivered to their owners together with a welcome kit and, in case of limited and special editions, with a dedicated kit complete with accessories, echoing the concept of "box and papers" traditionally associated with luxury watches.

Luca Martin, MV Agusta Motor S.p.A. CEO, commented: "MV Agusta's participation in the Milano Watch Week as the exclusive motorcycle partner underlines our dedication to the same values of craftsmanship, innovation, and heritage that drive the world of luxury watchmaking and we are excited to bring together two worlds that share a deep appreciation for artistry and excellence."

MV Agusta is one of the world’s leading premium motorcycles manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. Iconic design and class-leading performance through advanced technologies and materials make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. Since 1945, the brand has evolved to become a point of reference in the industry, having won 37 World Championship titles. A record still undisputed.

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Images (14)

MILANO WATCH WEEK (11)
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MILANO WATCH WEEK (12)
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Contact

MV Agusta Contact
MV Agusta Motor S.p.A.

Via Giovanni Macchi, 144

21100 Varese (Italy)

press@mvagusta.com