Aktuelle Medienmitteilungen

NEU 05.12.2024 Press Releases
MV CHRISTMAS

A CHRISTMAS IN MV AGUSTA STYLE

MV Agusta launches “MV Christmas,” an opportunity to give and receive the perfect Christmas gift for fans of the Italian legendary brand.

Ahead of the Christmas holidays, MV Agusta introduces MV Christmas a promotion featuring official MV Agusta merchandise, allowing fans to give or treat themselves to a gift branded MV Agusta.

NEU 04.11.2024 Press Releases
OTTANTESIMO COLLECTION

MV AGUSTA OTTANTESIMO COLLECTION

CELEBRATING 80 YEARS OF THE LEGEND

THE ORIGINS OF THE MV AGUSTA LEGEND
The story of the first MV engine, the 98, is closely intertwined with the post-war events in Italy. The long and tragic world conflict left the country devastated: cities leveled, infrastructure compromised, and industrial production brought to a halt. In this scenario, which would have discouraged anyone, Domenico Agusta began the adventure of Meccanica Verghera, the embryo of the glorious MV Agusta. In August 1943, the 98 cc motorcycle engine was ready for mass production, designed and studied in every detail.

However, in September 1943, the German army occupied the Agusta factory, forcing a halt in production. Fortunately, all the models, drawings, and the prototype of the first 98 engine had been hidden a few weeks earlier in the homes and basements of the most trusted technicians and engineers to protect them from potential plundering by the army.

The 98 engine projects and models remained hidden for several months, until mid-1944, when production resumed. This allowed the first motorcycle, little more than a bicycle, to be born the following year, branded MV (Meccanica Verghera): the MV 98.
Everything started on January 19, 1945, with the founding of Meccanica Verghera Srl in Cascina Costa, just a few steps away from what is now Malpensa International Airport. The Agusta family, a key player in the aeronautics industry, unable to build airplanes immediately after the war, decided to channel their passion for speed and technology into building motorcycles.

The engine, along with various components of the early MV Agusta motorcycles, was engraved with the word "EMMEVI," to teach the correct pronunciation of the MV acronym. Meanwhile, all the motorcycles bore a logo made of the two letters MV (Meccanica Verghera), inside a gearwheel, symbolizing the company’s dedication to mechanics. This logo was paired with wings, seemingly spread by the force of wind generated by the motorcycle’s speed.
NEU 04.11.2024 Press Releases
F3 COMPETIZIONE_STUDIO_5

EICMA 2024 | MEDIA SLOT RESERVATION

DON’T MISS THE CHANCE TO EXPERIENCE OUR NEWEST MOTORCYCLES AND YOUR UNIQUE OPPORTUNITY TO CREATE EXCLUSIVE CONTENT!
NEU 31.10.2024 Press Releases
F3 competizione 31 ottobre 1

MV AGUSTA PRÄSENTIERT DIE MV AGUSTA F3 COMPETIZIONE

Leicht. Leistungsstark. Elegant.

Die F3 Competizione ist das Ergebnis des Strebens von MV Agusta, den Standard im Supersportsegment neu zu definieren. Sie basiert auf der technischen und stilistischen Grundlage der F3 RR, der absoluten Referenz in Sachen Dynamik auf der Straße und auf der Rennstrecke. Diese Grundlage mach die F3 Competizione zum exklusivsten Supersportbike der Mittelklasse.Extreme Liebe zum Detail, kombiniert mit Komponenten und Materialien, die auf reine Leistung ausgerichtet sind, vereinen sich in der F3 Competizione zu einer unvergleichlichen Synthese aus Form und Funktion. Ihre skulpturale Schönheit, typisch für jede MV Agusta, macht sie zu einem wirklich einzigartigen Motorrad. Wie jede MV Agusta wird auch die F3 Competizione im Werk Varese in Handarbeit gefertigt und in einer limitierten Auflage von nur 300 Stück produziert. Dieses neue Modell ist eine Hommage an den Rennsport und findet seinen Reiz in der Kombination von Leichtigkeit, Kraft und Eleganz. Die F3 Competizione kann als der elitärste Supersportler bezeichnet werden, ein Zusammenspiel der Sportlichkeit, der ästhetischen Raffinesse und der technischen Exzellenz.

NEU 26.09.2024 Press Releases
MILANO WATCH WEEK (11) 1800x1200

MV AGUSTA AT THE MILANO WATCH WEEK: A MOTORCYCLE BRAND THAT PERFECTLY COMPLEMENTS HIGH-END WATCHES

MV Agusta is gearing up for the first-ever edition of the Milano Watch Week. The Varese-based motorcycle brand will showcase some of its most exclusive pieces of Motorcycle Art, both during the exhibition at Terrazza Martini and at a series of invitation-only events.

NEU 02.09.2024 Press Releases
Beauty is not a Sin_Backstage (3)

MV AGUSTA REVOLUTIONISES THE VENICE INTERNATIONAL FILM FESTIVAL

“Beauty Is Not A Sin”, MV Agusta-produced short movie, becomes the first ever commercial to enter the Festival’s official selection, in what Nicolas Winding Refn calls “a revolution”.

“Beauty Is Not A Sin”, MV Agusta-produced short movie, inspired by the Superveloce 1000 Serie Oro and written and directed by Nicolas Winding Refn, was premiered on Saturday 31st August at the 81st Venice International Film Festival, marking an incredible milestone, not only for the Varese-based motorcycle brand but also for the Festival itself.