01.04.2026 |

MV AGUSTA APPOINTS KOSHIDA CORPORATION AS OFFICIAL IMPORTER FOR JAPAN

MV Agusta Motor S.p.A. is pleased to announce a new strategic partnership with Koshida Corporation, which has been appointed as the official importer of MV Agusta motorcycles in Japan.

This collaboration represents an important step in strengthening MV Agusta’s presence in one of the world’s most sophisticated and performance-driven motorcycle markets. Through Koshida Corporation, MV Agusta will establish a dedicated commercial and service network ensuring a premium customer experience, sales excellence, and high-quality aftersales support.

With its deep knowledge of the Japanese market and proven expertise in managing premium automotive and motorcycle brands, Koshida Corporation is ideally positioned to represent MV Agusta’s core values of craftsmanship, performance, and Italian design.

Luca Martin, CEO of MV Agusta Motor S.p.A., commented: “Japan has always represented a highly strategic and culturally significant market for MV Agusta. Partnering with Koshida Corporation allows us to strengthen our local presence with a trusted and experienced organization that shares our commitment to excellence, customer experience, and long-term brand development. We look forward to building a strong and successful future together.”

Ryozo Koshida, President and CEO of Koshida Corporation, added: “We are deeply honored to be appointed as MV Agusta’s official importer in Japan. MV Agusta represents the perfect expression of Italian craftsmanship, performance, and exclusivity. Leveraging our experience in premium brands and our understanding of the Japanese market, we are committed to delivering the authentic MV Agusta experience to riders across Japan through a strong sales network and high-quality aftersales service.”

MV Agusta looks forward to a successful partnership with Koshida Corporation and to delivering its unique riding experience to Japanese customers with renewed focus and long-term commitment.